DPS Blog
Turning Back The Chaos
(Conclusion of a four-part series) You’ve decided to commit your time and the resources of your firm to putting together a proposal. You’ve justified staking your firm’s name, qualifications, and track record to the endeavor. You’ve solicited the content from your...
Containing The Chaos
(Third in a series) You want proposals that are articulate, accurate, and on time? Pick Two! My last post talked about the chaos outside, but there are a lot of resources within your firm that you need to help you produce the best proposal you can. Not only will doing...
Anticipating The Chaos You Can’t Control
(second in a series) Can proposal chaos be tamed? Or is it so inherent to the task of winning business as to be ineradicable? Gripes from the trenches aren’t encouraging.Many of the marketers who shared their experiences at the the BSA Marketing/PR Wizards meeting do...
Proposals: Controlling (Or Thriving On) Chaos?
(First in a series) “Proposal Hell” is usually what keeps people from attending the BSA’s Marketing/PR Wizards meetings. This month, for a change, it was the draw. The conference room of HMFH Architects, with its modern aesthetic of precast concrete, accent walls, and...
Governor Rick Perry And The Rule Of Three
Someone glibly said they were “having a Rick Perry moment” when they started to list three things and couldn’t remember the last one. Who was it? Len Lipner? Mike Cohen? …Someone else I can’t remember? Well, you get the idea. My friend Jason, a...
Giving Thanks: Reflecting On A Job Well Done
I thought of you on Thanksgiving night as I was getting into bed after a day of cooking and preparimg for dinner, and an evening of eating and entertaining, sitting at the head of my own dining table against the windows. This year I hosted Thanksgiving dinner at my...
“What A Slogan!”: Stan Freberg Roasts The First Thanksgiving
Giving Thanks: It seems like everyone I talk to is looking for new work and actively reimagining their marketing. I think everyone recognizes, as I do, that October and November make up the window of opportunity that is starting to close right now. I...
Is This The Time To Get Organized?
I attended a seminar two weeks ago entitled "Success Factors for a Winning Practice". It offered architects some perspective on how they can increase their profitability through eliminating project risks, maximizing cash flow, and strengthening client...
What “Back-To-School Time” Means For The Rest Of Us
The coming of fall signals that the learning will accelerate. When you stop and think about it, it kind of has to – because the pace of your life and work will accelerate whether you are choosing to learn from it or not!
Print Marketing Thinking In A Web Marketing Reality
We like to think that the copy we write for our brochure or website will be perennial. Nothing about your business should be changing that much. And what you write should at least stay current through the time it takes for you to distribute the quantity...