DPS Blog
You Can’t Hurry Love – Or Thought Leadership
“On the assembly line, you work at a certain pace. If they change the speed, and don’t tell you about it, pretty soon you’re working in the next man’s space trying to keep up…This goes all down the line. Nobody wanted to shut the line down because you got hell if you did.” — Robert A. […]
This Is The Purpose That Drives Successful Automation Projects
Finding And Restoring Purpose Around Automation I’ve heard marketers with a lot of experience say that automating marketing is ultimately impossible. Even as more and better tools keep the conversation alive, there are too many instances where poor coordination, gaps in institutional knowledge, hasty last-minute decision-making, burdensome tools, or lack of cooperation have undone the success. […]
Book Review: “Get Big Things Done: The Power Of Connectional Intelligence”
“Get Big Things Done: The Power Of Connectional Intelligence” by Erica Dhawan and Saj-Nicole Joni. A “big thing” can be a global issue, such as saving the oceans from pollution, or it can be an issue so personal that connecting the resources to take it on makes it transcend individual limitations to become universal. Issues […]
Making Your Content Valuable And Relevant To Your Audience
“Valuable” and “relevant” are the watchwords that anyone writing marketing content today must observe. But how can you be sure that what you’ve just written (and are ready to post) really satisfies these criteria? Well, you need to know who you’re writing for, and what the valuable takeaway is going to be for them. You also […]
When Does Your Recycled Content Need A Rewrite?
Recycling content from diverse sources is clever but not always wise. The temptation to use content “as is” is hard to resist. You may spot nuggets of good information, professional expertise, and well-rendered expert advice in obscure internal documents. With hardly any work at all, these writings could become how-to articles and primers for readers with a more casual interest in the […]
New Site, New Style, And New Substance!
I am pleased to announce that the new www.DesignProductSystems.com is finally live! We have updated all of our pages with the latest information about our services, and added even more relevant content to show how you can benefit from working with us. Our new logo is designed by Sashya Thind-Fernandes of ID8 Design Studio. Sashya’s approach to branding […]
Hello again, world! New (inter)faces of 2014
Welcome once again to our blog, The Design Marketer’s Workstation. This is our first post in quite awhile. A new official website at this address is in the works! Even though I’ve been slow to adopt new technology, and thence view the online world through the new dimensions of a smartphone or tablet, I couldn’t […]
8 Ways To Make Your Marketing Video Bulletproof
(Second of two parts) Forts and the Inbetween was an ambitious, if daffy, Kickstarter campaign whose flameout became an Internet meme. Their seven minute video presentation was outlandish enough, and the team behind it was goofy-looking enough, that it was impossible to tell whether it was a real fundraising campaign or a very sophisticated parody […]
Meme Big: Learning From A Video Marketing Flameout
(First of two parts) Video content is widely considered to be generally superior to all traditional types of marketing content that came before it. Marketing videos are easier than ever for novice marketers and entrepreneurs to produce with utter seriousness. But making a slick promotional video to advance a poorly-conceived idea is putting the cart […]
Why AEC Firms Need Product Managers, Too
In most industries, companies come up with a product that is based on a successful client project. They may then refine the scope of the work in broader terms, offer it to the public or to their client list, and do it over again several more times. In architecture, it is generally frowned upon to repurpose an […]
