by Mike Sweeney, CPSM | Apr 28, 2011 | Uncategorized
I’m working on a book about salesmanship with someone who’s been selling for so many years that she forgets all that she knows. When she was helping me design my own sales cycle, she came out with this remark which I urged her to include in her book:...
by Mike Sweeney, CPSM | Apr 14, 2011 | Uncategorized
The visual component of your writing style factors increasingly into whether people read what you write. When we practiced writing in school, we assumed, reasonably, that our term papers or essay questions were being read if they were being...
by Mike Sweeney, CPSM | Jan 4, 2011 | Uncategorized
I could write this in a journal, and it would be buried, and read only by me, maybe at this time next year. I could put it on my blog, risk the personal exposure, and take my chances that people will find it. I could post it and send an email to my...
by Mike Sweeney, CPSM | Jan 4, 2011 | Uncategorized
On New Year’s Eve, I began thinking about my different relationships. In my head, they range along a broad spectrum of quality and fulfillment. First there are those relationships that I feel unreservedly good about. Then there are those that I tend to take for...
by Mike Sweeney, CPSM | Oct 6, 2010 | Uncategorized
The Massachusetts State House last night was the scene of a reception celebrating the three Massachusetts-based start-ups named in Inc. Magazine’s 2010 30 Under 30 list. The honorees were HerCampus.com, Millienial Branding, and The Second Glass. This was a terrific...
