by Mike Sweeney, CPSM | Oct 14, 2021 | Uncategorized
Sometimes we surprise ourselves when we’re able to answer a difficult question with ease. For years, I had been frustrated by this difficult question at the core of my business: “What do your customers really want (or get) when they call you?” When I was starting out,...
by Mike Sweeney, CPSM | Sep 16, 2020 | Uncategorized
One in four Massachusetts-based architects is employed by one of the top thirty firms, as ranked last month by the Boston Business Journal, and visible in the infographic below. In this top quartile, approximately 47% work in the nine largest firms, three of which are...
by Mike Sweeney, CPSM | Jun 13, 2016 | Marketing, Project Management, Uncategorized
Video is an unwieldy medium for marketers. It provides a wide aperture for sending the wrong message. The overlooked or unmanaged detail can distract a viewer from the point the filmmaker was trying to make. The sophistication of the medium and the unprecedented...
by Mike Sweeney, CPSM | Jun 2, 2015 | Uncategorized
“Valuable” and “relevant” are the watchwords that anyone writing marketing content today must observe. But how can you be sure that what you’ve just written (and are ready to post) really satisfies these criteria? Well, you need to know who you’re writing for,...
by Mike Sweeney, CPSM | Nov 19, 2013 | Marketing, Project Management, Uncategorized
(Second of two parts) Forts and the Inbetween was an ambitious, if daffy, Kickstarter campaign whose flameout became an Internet meme. Their seven minute video presentation was outlandish enough, and the team behind it was goofy-looking enough, that it was impossible...
by Mike Sweeney, CPSM | Jun 13, 2013 | Marketing, Project Management, Uncategorized
In most industries, companies come up with a product that is based on a successful client project. They may then refine the scope of the work in broader terms, offer it to the public or to their client list, and do it over again several more times. In architecture, it...