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4 Signs You Need To Leave Your Wheelhouse Behind

4 Signs You Need To Leave Your Wheelhouse Behind

by Mike Sweeney, CPSM | Feb 26, 2020 | Marketing, Project Management

The wheelhouse is where you steer the boat. In some ways, your professional wheelhouse steers your career forward. “What’s in your wheelhouse?” was popular shorthand for personal branding, job searching, or positioning yourself to get on a project...
2020: Daring Designers To Be Different

2020: Daring Designers To Be Different

by Mike Sweeney, CPSM | Jan 10, 2020 | Project Management

The economy is booming, and it’s showing in the Boston skyline. There’s lots of new building: In the Seaport, South Boston, the Innovation District, In Assembly Square, and along the Green Line extension in Somerville. Along the Mass Ave corridor and in Kendall...
Does Your Website Have “Signature Burger Syndrome”?

Does Your Website Have “Signature Burger Syndrome”?

by Mike Sweeney, CPSM | Feb 8, 2019 | Content Marketing, Project Management

You’ve probably seen the signature burger on the menu at your local upscale bar/restaurant. It features way too many ingredients or some outlandish combination of them that draws in the truly adventurous. Eater’s trendy restaurant menu parody called it the “Burger...
Video Marketing: Does The View Match The Vision?

Video Marketing: Does The View Match The Vision?

by Mike Sweeney, CPSM | Jun 13, 2016 | Marketing, Project Management, Uncategorized

Video is an unwieldy medium for marketers. It provides a wide aperture for sending the wrong message. The overlooked or unmanaged detail can distract a viewer from the point the filmmaker was trying to make. The sophistication of the medium and the unprecedented...
This Is The Purpose That Drives Successful Automation Projects

This Is The Purpose That Drives Successful Automation Projects

by Mike Sweeney, CPSM | Oct 30, 2015 | Automation, Content Marketing, Marketing Systems, Project Management

Finding And Restoring Purpose Around Automation I’ve heard marketers with a lot of experience say that automating marketing is ultimately impossible. Even as more and better tools keep the conversation alive, there are too many instances where poor coordination, gaps...
8 Ways To Make Your Marketing Video Bulletproof

8 Ways To Make Your Marketing Video Bulletproof

by Mike Sweeney, CPSM | Nov 19, 2013 | Marketing, Project Management, Uncategorized

(Second of two parts) Forts and the Inbetween was an ambitious, if daffy, Kickstarter campaign whose flameout became an Internet meme. Their seven minute video presentation was outlandish enough, and the team behind it was goofy-looking enough, that it was impossible...
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