by Mike Sweeney, CPSM | Feb 26, 2020 | Marketing, Project Management
The wheelhouse is where you steer the boat. In some ways, your professional wheelhouse steers your career forward. “What’s in your wheelhouse?” was popular shorthand for personal branding, job searching, or positioning yourself to get on a project...
by Mike Sweeney, CPSM | Jan 10, 2020 | Project Management
The economy is booming, and it’s showing in the Boston skyline. There’s lots of new building: In the Seaport, South Boston, the Innovation District, In Assembly Square, and along the Green Line extension in Somerville. Along the Mass Ave corridor and in Kendall...
by Mike Sweeney, CPSM | Feb 8, 2019 | Content Marketing, Project Management
You’ve probably seen the signature burger on the menu at your local upscale bar/restaurant. It features way too many ingredients or some outlandish combination of them that draws in the truly adventurous. Eater’s trendy restaurant menu parody called it the “Burger...
by Mike Sweeney, CPSM | Jun 13, 2016 | Marketing, Project Management, Uncategorized
Video is an unwieldy medium for marketers. It provides a wide aperture for sending the wrong message. The overlooked or unmanaged detail can distract a viewer from the point the filmmaker was trying to make. The sophistication of the medium and the unprecedented...
by Mike Sweeney, CPSM | Oct 30, 2015 | Automation, Content Marketing, Marketing Systems, Project Management
Finding And Restoring Purpose Around Automation I’ve heard marketers with a lot of experience say that automating marketing is ultimately impossible. Even as more and better tools keep the conversation alive, there are too many instances where poor coordination, gaps...
by Mike Sweeney, CPSM | Nov 19, 2013 | Marketing, Project Management, Uncategorized
(Second of two parts) Forts and the Inbetween was an ambitious, if daffy, Kickstarter campaign whose flameout became an Internet meme. Their seven minute video presentation was outlandish enough, and the team behind it was goofy-looking enough, that it was impossible...
