by Mike Sweeney, CPSM | Mar 9, 2020 | Marketing Systems
“I know we can always be more efficient…” I’ve heard this out of the mouths of marketers new and old, for a dozen years. With it, I hear resistance in their tone, sometimes strident, sometimes hesitant. Being more efficient is an end state that few people get...
by Mike Sweeney, CPSM | Oct 30, 2015 | Automation, Content Marketing, Marketing Systems, Project Management
Finding And Restoring Purpose Around Automation I’ve heard marketers with a lot of experience say that automating marketing is ultimately impossible. Even as more and better tools keep the conversation alive, there are too many instances where poor coordination, gaps...
by Mike Sweeney, CPSM | Oct 7, 2014 | Introductions, Marketing, Marketing Systems
Welcome once again to our blog, The Design Marketer’s Workstation. This is our first post in quite awhile. A new official website at this address is in the works! Even though I’ve been slow to adopt new technology, and thence view the online world through...
by Mike Sweeney, CPSM | Jun 10, 2013 | Marketing, Marketing Systems
Sometimes you know better than your software does what you want to accomplish with it. Making your tools smarter and faster will make you more productive. Early word processing applications made hyphenation a no-brainer for typewriter and computer users....
by Mike Sweeney, CPSM | Apr 22, 2013 | Marketing, Marketing Systems
At the start of the year, I was amused by the glut of stories in the media about New Year’s resolutions: Not just segments on the big ones (like dieting, dating, working out, and losing weight), but also segments on how people could improve their success with...
by Mike Sweeney, CPSM | Apr 9, 2012 | Marketing Systems, Uncategorized
People and organizations are put to the test when key players get sick. This is no less true when the key player is a computer. Last month my primary work computer contracted a nasty virus that took several days to recover from. I was indeed put to the test, and...
