by Mike Sweeney, CPSM | Feb 1, 2017 | Content Marketing, Marketing
15,120. That’s the number of characters I tweeted out in 2016 through my user account (@michaelpsweeney). Well, 15,120, give or take. My estimate might be off because Twitter famously changed the platform in the summer. User handles and links that people type into...
by Mike Sweeney, CPSM | Jun 8, 2016 | Content Marketing, Marketing
“On the assembly line, you work at a certain pace. If they change the speed, and don’t tell you about it, pretty soon you’re working in the next man’s space trying to keep up…This goes all down the line. Nobody wanted to shut the line down because you got hell if you...
by Mike Sweeney, CPSM | Oct 30, 2015 | Automation, Content Marketing, Marketing Systems, Project Management
Finding And Restoring Purpose Around Automation I’ve heard marketers with a lot of experience say that automating marketing is ultimately impossible. Even as more and better tools keep the conversation alive, there are too many instances where poor coordination, gaps...
