by Mike Sweeney, CPSM | Aug 22, 2017 | Content Marketing, Marketing
A blog article from the Pandora Insights blog hooked me with a simple infographic that appeared in my LinkedIn newsfeed. In addition to the infographics being well-designed and expressive (which I’ll get to in a minute), the article itself was solidly built, and more...
by Mike Sweeney, CPSM | Feb 1, 2017 | Content Marketing, Marketing
15,120. That’s the number of characters I tweeted out in 2016 through my user account (@michaelpsweeney). Well, 15,120, give or take. My estimate might be off because Twitter famously changed the platform in the summer. User handles and links that people type into...
by Mike Sweeney, CPSM | Jun 13, 2016 | Marketing, Project Management, Uncategorized
Video is an unwieldy medium for marketers. It provides a wide aperture for sending the wrong message. The overlooked or unmanaged detail can distract a viewer from the point the filmmaker was trying to make. The sophistication of the medium and the unprecedented...
by Mike Sweeney, CPSM | Jun 8, 2016 | Content Marketing, Marketing
“On the assembly line, you work at a certain pace. If they change the speed, and don’t tell you about it, pretty soon you’re working in the next man’s space trying to keep up…This goes all down the line. Nobody wanted to shut the line down because you got hell if you...
by Mike Sweeney, CPSM | Oct 29, 2015 | Marketing
“Get Big Things Done: The Power Of Connectional Intelligence” by Erica Dhawan and Saj-Nicole Joni. A “big thing” can be a global issue, such as saving the oceans from pollution, or it can be an issue so personal that connecting the resources to take it on makes it...
by Mike Sweeney, CPSM | Apr 18, 2015 | Marketing
Recycling content from diverse sources is clever but not always wise. The temptation to use content “as is” is hard to resist. You may spot nuggets of good information, professional expertise, and well-rendered expert advice in obscure internal documents....
