by Mike Sweeney, CPSM | Apr 18, 2015 | Marketing
Recycling content from diverse sources is clever but not always wise. The temptation to use content “as is” is hard to resist. You may spot nuggets of good information, professional expertise, and well-rendered expert advice in obscure internal documents....
by Mike Sweeney, CPSM | Nov 3, 2014 | Introductions, Marketing
I am pleased to announce that the new www.DesignProductSystems.com is finally live! We have updated all of our pages with the latest information about our services, and added even more relevant content to show how you can benefit from working with us. Our new logo is...
by Mike Sweeney, CPSM | Oct 7, 2014 | Introductions, Marketing, Marketing Systems
Welcome once again to our blog, The Design Marketer’s Workstation. This is our first post in quite awhile. A new official website at this address is in the works! Even though I’ve been slow to adopt new technology, and thence view the online world through...
by Mike Sweeney, CPSM | Nov 19, 2013 | Marketing, Project Management, Uncategorized
(Second of two parts) Forts and the Inbetween was an ambitious, if daffy, Kickstarter campaign whose flameout became an Internet meme. Their seven minute video presentation was outlandish enough, and the team behind it was goofy-looking enough, that it was impossible...
by Mike Sweeney, CPSM | Nov 11, 2013 | Marketing, Project Management
(First of two parts) Video content is widely considered to be generally superior to all traditional types of marketing content that came before it. Marketing videos are easier than ever for novice marketers and entrepreneurs to produce with utter seriousness. But...
by Mike Sweeney, CPSM | Jun 13, 2013 | Marketing, Project Management, Uncategorized
In most industries, companies come up with a product that is based on a successful client project. They may then refine the scope of the work in broader terms, offer it to the public or to their client list, and do it over again several more times. In architecture, it...
