by Mike Sweeney, CPSM | Jun 10, 2013 | Marketing, Marketing Systems
Sometimes you know better than your software does what you want to accomplish with it. Making your tools smarter and faster will make you more productive. Early word processing applications made hyphenation a no-brainer for typewriter and computer users....
by Mike Sweeney, CPSM | Apr 22, 2013 | Marketing, Marketing Systems
At the start of the year, I was amused by the glut of stories in the media about New Year’s resolutions: Not just segments on the big ones (like dieting, dating, working out, and losing weight), but also segments on how people could improve their success with...
by Mike Sweeney, CPSM | Mar 14, 2013 | BSA Space Academy, Marketing
Near the end of 2012, the typical A/E/C marketer was still not finished with the website redevelopment project she had planned at the start of the year. What might have been a quick project dragged on indefinitely – due, no doubt, to the marketer’s attention being...
by Mike Sweeney, CPSM | Feb 1, 2013 | Marketing
I’ve been pleased to start my new year off on a very exciting project that has me working on site at a client’s office, experiencing the culture, and getting valuable face time with decision makers (many of whom are already busy trying to balance a...
by Mike Sweeney, CPSM | Jan 24, 2013 | BSA Space Academy, Marketing
Many thought 2012 would be the year they found their “voice” in the marketplace, as it should appear in traditional print and web forms and also in their social media channels. This “voice of the company” would differ in tone and topical interest from all the voices...
by Mike Sweeney, CPSM | Aug 10, 2012 | Marketing
Reviewed: “Architecture Firm Websites: The Good, The Bad, The Ugly” by Fred A. Bernstein – News – Architectural Record:...
