by Mike Sweeney, CPSM | Mar 14, 2013 | BSA Space Academy, Marketing
Near the end of 2012, the typical A/E/C marketer was still not finished with the website redevelopment project she had planned at the start of the year. What might have been a quick project dragged on indefinitely – due, no doubt, to the marketer’s attention being...
by Mike Sweeney, CPSM | Jan 24, 2013 | BSA Space Academy, Marketing
Many thought 2012 would be the year they found their “voice” in the marketplace, as it should appear in traditional print and web forms and also in their social media channels. This “voice of the company” would differ in tone and topical interest from all the voices...
by Mike Sweeney, CPSM | Dec 30, 2011 | BSA Space Academy, Marketing
(Conclusion of a four-part series) You’ve decided to commit your time and the resources of your firm to putting together a proposal. You’ve justified staking your firm’s name, qualifications, and track record to the endeavor. You’ve solicited the content from your...
by Mike Sweeney, CPSM | Dec 16, 2011 | BSA Space Academy, Marketing
(Third in a series) You want proposals that are articulate, accurate, and on time? Pick Two! My last post talked about the chaos outside, but there are a lot of resources within your firm that you need to help you produce the best proposal you can. Not only will doing...
by Mike Sweeney, CPSM | Dec 13, 2011 | BSA Space Academy, Marketing
(second in a series) Can proposal chaos be tamed? Or is it so inherent to the task of winning business as to be ineradicable? Gripes from the trenches aren’t encouraging.Many of the marketers who shared their experiences at the the BSA Marketing/PR Wizards meeting do...
by Mike Sweeney, CPSM | Dec 12, 2011 | BSA Space Academy, Marketing
(First in a series) “Proposal Hell” is usually what keeps people from attending the BSA’s Marketing/PR Wizards meetings. This month, for a change, it was the draw. The conference room of HMFH Architects, with its modern aesthetic of precast concrete, accent walls, and...