by Mike Sweeney, CPSM | Sep 10, 2011 | Uncategorized
I attended a seminar two weeks ago entitled “Success Factors for a Winning Practice”. It offered architects some perspective on how they can increase their profitability through eliminating project risks, maximizing cash flow,...
by Mike Sweeney, CPSM | Sep 10, 2011 | Uncategorized
I needn’t tell you that September is upon us, or even that the middle of the month is only a week away! But since I just did, I might as well add that it’s back-to-school time! What do I mean when I say “it’s back-to-school time”? (he asked rhetorically, not caring...
by Mike Sweeney, CPSM | May 3, 2011 | Uncategorized
We like to think that the copy we write for our brochure or website will be perennial. Nothing about your business should be changing that much. And what you write should at least stay current through the time it takes for you to distribute the quantity...
by Mike Sweeney, CPSM | Apr 28, 2011 | Uncategorized
I’m working on a book about salesmanship with someone who’s been selling for so many years that she forgets all that she knows. When she was helping me design my own sales cycle, she came out with this remark which I urged her to include in her book:...
by Mike Sweeney, CPSM | Apr 14, 2011 | Uncategorized
The visual component of your writing style factors increasingly into whether people read what you write. When we practiced writing in school, we assumed, reasonably, that our term papers or essay questions were being read if they were being...
by Mike Sweeney, CPSM | Jan 4, 2011 | Uncategorized
I could write this in a journal, and it would be buried, and read only by me, maybe at this time next year. I could put it on my blog, risk the personal exposure, and take my chances that people will find it. I could post it and send an email to my...
