by Mike Sweeney, CPSM | Nov 28, 2011 | Uncategorized
I thought of you on Thanksgiving night as I was getting into bed after a day of cooking and preparimg for dinner, and an evening of eating and entertaining, sitting at the head of my own dining table against the windows. This year I hosted Thanksgiving dinner at my...
by Mike Sweeney, CPSM | Nov 22, 2011 | Uncategorized
Giving Thanks: It seems like everyone I talk to is looking for new work and actively reimagining their marketing. I think everyone recognizes, as I do, that October and November make up the window of opportunity that is starting to close right now. I...
by Mike Sweeney, CPSM | Sep 10, 2011 | Uncategorized
I attended a seminar two weeks ago entitled “Success Factors for a Winning Practice”. It offered architects some perspective on how they can increase their profitability through eliminating project risks, maximizing cash flow,...
by Mike Sweeney, CPSM | Sep 10, 2011 | Uncategorized
I needn’t tell you that September is upon us, or even that the middle of the month is only a week away! But since I just did, I might as well add that it’s back-to-school time! What do I mean when I say “it’s back-to-school time”? (he asked rhetorically, not caring...
by Mike Sweeney, CPSM | May 3, 2011 | Uncategorized
We like to think that the copy we write for our brochure or website will be perennial. Nothing about your business should be changing that much. And what you write should at least stay current through the time it takes for you to distribute the quantity...
