Design Storytelling
Design Storytelling
Applications
- Project sheets
- Proposals
- Design portfolios
- Press releases
- Articles (trade and general press)
- Firm profiles
- Project team résumés
- Qualifications packages
- Award submissions
- Infographics and
Data Visualizations
From Proposal
To Success Story
A client-specific proposal (4,738 words) reduced to a manuscript-length (1,785 words) project success story.
There is no style without substance
Your projects are the building blocks of your maturing business. Each one can reflect something about you – your style, service, experience, or attention to detail. A strong narrative that balances your imagery helps you expose these hidden attributes, and helps you build on your firm’s strengths. This in turn helps you chart a course for your firm’s success.
Visualization of Word Count Reduction: A client-specific proposal (4,738 words) reduced to a manuscript-length (1,785 words) project success story.
Design-product Systems crafts summaries and presentations that distinguish your results from your hard work, and show the value of both. Our concise, informed writing gives each project a context that drives its visual presentation and connects it to your overall strategic marketing profile. With powerful writing, your current achievements communicate the direction of your business today — and what your clients can count on in the future!
A picture is worth a thousand words.
Your imagination is worth more.
Telling your design story in writing grows your portfolio, your company, and your career.
Writing a concise project summary is a challenge for many in the design field. Design-product Systems helps you:
- Communicate expertise rather than promises
- Untangle different types of ideas and explore each one’s potential
- Emphasize details that make key points about your practice
- Eliminate jargon, clichés, and obscure technical phrases
- Avoid pitfalls of writing that confuse writers and readers alike
- Ensure that readers properly understand context-sensitive words
- Avoid sounding too abstract, industry-specific, or biased
Effectively communicating your design ideas in writing is important to both your company and your career. Let us help!
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Case Studies
Fitzemeyer & Tocci Engineers:
Brevity Counts In Thought Leadership
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Hydro Quip, Inc.:
Building A Bridge To Increase Online Customer Engagement
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Irene Buchine Consulting:
Defining An Authentic Approach To Positioning For The Small Business
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