by Mike Sweeney, CPSM | Jan 10, 2020 | Project Management
The economy is booming, and it’s showing in the Boston skyline. There’s lots of new building: In the Seaport, South Boston, the Innovation District, In Assembly Square, and along the Green Line extension in Somerville. Along the Mass Ave corridor and in Kendall...
by Mike Sweeney, CPSM | Feb 8, 2019 | Content Marketing, Project Management
You’ve probably seen the signature burger on the menu at your local upscale bar/restaurant. It features way too many ingredients or some outlandish combination of them that draws in the truly adventurous. Eater’s trendy restaurant menu parody called it the “Burger...
by Mike Sweeney, CPSM | Aug 22, 2017 | Content Marketing, Marketing
A blog article from the Pandora Insights blog hooked me with a simple infographic that appeared in my LinkedIn newsfeed. In addition to the infographics being well-designed and expressive (which I’ll get to in a minute), the article itself was solidly built, and more...
by Mike Sweeney, CPSM | Feb 1, 2017 | Content Marketing, Marketing
15,120. That’s the number of characters I tweeted out in 2016 through my user account (@michaelpsweeney). Well, 15,120, give or take. My estimate might be off because Twitter famously changed the platform in the summer. User handles and links that people type into...
by Mike Sweeney, CPSM | Jun 13, 2016 | Marketing, Project Management, Uncategorized
Video is an unwieldy medium for marketers. It provides a wide aperture for sending the wrong message. The overlooked or unmanaged detail can distract a viewer from the point the filmmaker was trying to make. The sophistication of the medium and the unprecedented...
