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2020: Daring Designers To Be Different

2020: Daring Designers To Be Different

by Mike Sweeney, CPSM | Jan 10, 2020 | Project Management

The economy is booming, and it’s showing in the Boston skyline. There’s lots of new building: In the Seaport, South Boston, the Innovation District, In Assembly Square, and along the Green Line extension in Somerville. Along the Mass Ave corridor and in Kendall...
Does Your Website Have “Signature Burger Syndrome”?

Does Your Website Have “Signature Burger Syndrome”?

by Mike Sweeney, CPSM | Feb 8, 2019 | Content Marketing, Project Management

You’ve probably seen the signature burger on the menu at your local upscale bar/restaurant. It features way too many ingredients or some outlandish combination of them that draws in the truly adventurous. Eater’s trendy restaurant menu parody called it the “Burger...
How Infographics Delight From Click-through To Conversion

How Infographics Delight From Click-through To Conversion

by Mike Sweeney, CPSM | Aug 22, 2017 | Content Marketing, Marketing

A blog article from the Pandora Insights blog hooked me with a simple infographic that appeared in my LinkedIn newsfeed. In addition to the infographics being well-designed and expressive (which I’ll get to in a minute), the article itself was solidly built, and more...
What My Most Popular Tweets Of 2016 Revealed About Engagement On Twitter

What My Most Popular Tweets Of 2016 Revealed About Engagement On Twitter

by Mike Sweeney, CPSM | Feb 1, 2017 | Content Marketing, Marketing

15,120. That’s the number of characters I tweeted out in 2016 through my user account (@michaelpsweeney). Well, 15,120, give or take. My estimate might be off because Twitter famously changed the platform in the summer. User handles and links that people type into...
Video Marketing: Does The View Match The Vision?

Video Marketing: Does The View Match The Vision?

by Mike Sweeney, CPSM | Jun 13, 2016 | Marketing, Project Management, Uncategorized

Video is an unwieldy medium for marketers. It provides a wide aperture for sending the wrong message. The overlooked or unmanaged detail can distract a viewer from the point the filmmaker was trying to make. The sophistication of the medium and the unprecedented...
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