by Mike Sweeney, CPSM | Jun 8, 2016 | Content Marketing, Marketing
“On the assembly line, you work at a certain pace. If they change the speed, and don’t tell you about it, pretty soon you’re working in the next man’s space trying to keep up…This goes all down the line. Nobody wanted to shut the line down because you got hell if you...
by Mike Sweeney, CPSM | Oct 30, 2015 | Automation, Content Marketing, Marketing Systems, Project Management
Finding And Restoring Purpose Around Automation I’ve heard marketers with a lot of experience say that automating marketing is ultimately impossible. Even as more and better tools keep the conversation alive, there are too many instances where poor coordination, gaps...
by Mike Sweeney, CPSM | Oct 29, 2015 | Marketing
“Get Big Things Done: The Power Of Connectional Intelligence” by Erica Dhawan and Saj-Nicole Joni. A “big thing” can be a global issue, such as saving the oceans from pollution, or it can be an issue so personal that connecting the resources to take it on makes it...
by Mike Sweeney, CPSM | Jun 2, 2015 | Uncategorized
“Valuable” and “relevant” are the watchwords that anyone writing marketing content today must observe. But how can you be sure that what you’ve just written (and are ready to post) really satisfies these criteria? Well, you need to know who you’re writing for,...
by Mike Sweeney, CPSM | Apr 18, 2015 | Marketing
Recycling content from diverse sources is clever but not always wise. The temptation to use content “as is” is hard to resist. You may spot nuggets of good information, professional expertise, and well-rendered expert advice in obscure internal documents....
